Brand components are so essential in building a strong visibility. You should note that a brand is bigger than just a logo and a business name. It is broader than that with components that you should include in a brand strategy. Let’s have a look at them.

Brand Identity

This is What you want your brand to stand for. You should explain your mission (reason) for being in the business to your audience. You should identify what sets you apart (Unique Value Preposition) from competition. Use visual brand elements (logo, fonts, colours) for a lasting impression. Create brand recognition by building your website, business social media pages, and SEO.

Brand Image

Brand Image is the true perception that the public has about your brand. Note that brand image is different from brand identity. The latter is only what you want to be known for. You should undertake Public Relations management efforts to put your message to the public. Establish a social media presence to engage your audience. Create quality content about in the industry and show your expertise.

Brand Culture

A brand culture is a set of values that you in operational processes. Your staff must exhibit these values while representing your brand. In addition, you should communicate these values to the general public and be able to reflect them.

Brand Personality

Your brand should develop human characteristics. These help in relating with clients’ emotions. Consistently use a communication tone that suits your audience. Therefore, you should understand the best approach to your clients’ problem.

In conclusion, with the above 4 major brand components in place, be assured of success. Visit our branding page for more. You can also contact us for your business branding process. Other useful sources of branding information are The Branding Journal and Solid.